Reflect Back
[2026]
An editorial platform for a culture and technology magazine. Built for fast reading, clean typography, and publishing without the friction.
Website Design
Art Direction
Brand & web designer based in Malmö. Working with founders & studios on identities, websites, and the bits in between.
Open to new projects
hi@sorenvale.com
Work index
[01]
Facet
[2026]
A folio for a 3D artist, pairing bold render work with a calm, gallery-style layout.
Website Design
Motion Design
Dot Method
[2025]
A portfolio for an independent art director. Restrained, type-led, and simple to keep current.
Website Design
Brand Identity
About
[02]
I’ve spent the last decade designing across brand and digital. Websites, interfaces, brand identities, and the occasional motion piece.
I’ve worked in-house and freelance. For early-stage startups and names you’d know. I care most about a simple thing: making things clear, fast, and easy to live with.
Services
Website Design
Brand Identity
Art Direction
Interface Design
Clients
Northwind
Lumen
Kindling
Vantage
Process
[03]
Discover
Deep-dive into goals, users, and constraints. Stakeholder interviews, desk research, and audit.
User Research
Site Audit
Define
Frame the problem clearly. Strategy, positioning, and a shared creative brief before anything visual.
Creative Brief
Moodboard
Brand Direction
Design
Explore, prototype, and craft. Iterative rounds with tight feedback loops until sharp and considered.
Visual Identity
Web Design
Prototype
Deliver
Files, specs, and handoff. Or full dev build in Framer — wrapped up clean, ready to launch.
Design Files
Framer Build
Testimonials
[04]
Soren has an exceptional eye for brand and web design. Every deliverable was polished, considered, and exactly what we needed.
Anna Lindqvist
Founder, Reflect Studio
Working with Soren felt effortless. He grasped the brief immediately and built a site that converted from the very first day.
Marcus Veld
CEO, Slice Finance
The identity Soren built became the backbone of everything we do — pitch decks, campaigns, product launch. Truly exceptional work.
Priya Nair
Creative Director, Irene
Experience
[05]
Volume
Freelance Brand & Web Designer
Cucumber
Senior Brand Designer
Hay Sensitivity
Brand & Web Designer
Turn
Web Designer
Contact
[06]
Always up for chatting through a new project. Currently open for new projects from September 2026.
THEO LARSSON